As of March 07, 2024, there are 67 Zara stores in Germany. Among the federal states, North Rhine-Westphalia boasts the highest number of Zara locations, with 16 stores constituting approximately 22% of all Zara stores in Germany.
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Explore Zara's presence in Germany using fashion data scraper by analyzing store distribution in critical states, revealing strategic insights for retailers.
North Rhine-Westphalia: With 17 stores, North Rhine-Westphalia leads the list and boasts approximately 26% of all Zara stores in Germany, with one store for every 950,000 people.
Bavaria: Following closely, Bavaria features 14 Zara stores, representing about 21% of the total number of Zara stores in Germany, averaging one store for every 1,200,000 people.
Hesse: Hesse secures the third spot with 11 Zara stores, constituting approximately 17% of the total number of Zara stores in Germany, with one store for every 850,000 people.
Berlin: Berlin boasts 9 stores, which capture about 14% of all Zara stores in Germany. There is one store for every 650,000 people.
Baden-Württemberg: With 7 Zara stores, Baden-Württemberg represents approximately 11% of the total number of Zara stores in Germany, averaging one store per 1,000,000 people.
Lower Saxony: Lower Saxony has 5 Zara stores, constituting about 8% of all Zara stores in Germany. There is one store for every 1,500,000 people.
Saxony: Saxony hosts 4 Zara stores, representing roughly 6% of the total number of Zara stores in Germany, with one store for every 2,000,000 people.
Thuringia: Thuringia features four stores, capturing about 6% of all Zara stores in Germany. There is one store for every 1,250,000 people.
Hamburg: Hamburg features 3 Zara stores, constituting approximately 5% of the total number of Zara stores in Germany, with one store for every 800,000 people.
Rhineland-Palatinate: Rhineland-Palatinate hosts 2 Zara stores, representing about 3% of all Zara stores in Germany, with one store for every 1,750,000 people.
Zara has established its presence in 16 federal states in Germany. However, two federal states, Saxony-Anhalt and Brandenburg, have yet to establish a retail presence. These states currently have no Zara stores.
The absence of Zara stores in Saxony-Anhalt and Brandenburg might be attributed to factors such as market saturation, demographic considerations, or strategic decisions by Zara regarding market expansion. Understanding the dynamics of these regions can provide insights into Zara's retail strategy in Germany.
For residents of Saxony-Anhalt and Brandenburg, the need for Zara stores might impact their shopping choices and access to the brand's products. It also presents an opportunity for Zara to expand its market reach and cater to a broader customer base by considering future store openings in these regions.
Overall, the presence or absence of Zara stores in specific federal states reflects the brand's strategic approach to market penetration and expansion, highlighting the diverse retail landscape across different regions of Germany.
Download the complete list of Zara locations used for this analysis from our data store. All our datasets are available in Excel/CSV format.
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